Three Cultural Periods
The Web Culture
direction. We no longer are able to move ahead in a linear fashion. We have rejected reason and structure in this post- intellectual era. We have moved from a modern civilization into a confusion of uncharted postmodernism.
The Theory
The Cyclical Culture

geographically on a routine basis. We switch careers at the drop of a stock ticker. We cohabit, marry without commitment, then walk away when it gets uncomfortable. We capitalize a new venture, declare bankruptcy, and then move on. We have few lasting connections or enduring values. The web culture represents rootlessness, mobility, a sense of impermanence, a loss of
In today's web culture, linear development and growth no longer serve as a reliable model. We are ensnarled in a tangle of shifting relationships and temporary arrangements--heading in this direction and then that way. We re-locate
We embraced continual progress, individualism and independent thinking. Global exploration, science and technology, colonial expansion, free enterprise economics, and a participatory democracy: these are all hallmarks of this linear culture--and of intellectualism.

The Linear Culture
generations. There is no social or economic incentive for expansion and progress. This culture is marked by an instinctive aversion to change. Critical thinking was not valued. This was a pre-intellectual culture.
In this tribal culture, each generation is content to perpetuate the culture of its forefathers All individuals are reared to repeat the cycle of their parents--through countless succeeding
After the Renaissance, society began to evolve and grow in a never-ending linear fashion-- developing new tools and technologies. We explored new horizons and found new markets.